Denim Wonderland.

3×1 is designer Scott Morrison’s third Denim venture following Paper Denim & Cloth (1999) and Earnest Sewn (2004), nestled in the always bustling SoHo neighborhood in New York City.

“With a total of 4,000 square feet of retail and 3,200 square feet of design studio space, 3×1 is giving consumers the entire denim cycle from conception, manufacturing up to eventually taking a new pair of jeans home to wear. The storefront is captivating as you notice an immense collection of denim fabrics displayed in the gallery. Upon further investigation, we learned that the denim is of the highest quality emanating from Japan and North Carolina. With its great history and tradition of great denim, 3×1 creates an environment where each consumer is tailored and given the opportunity to create a one of a kind pair of raw or selvage denim jeans. Say goodbye to the painful process of finding a great pair of jeans for your body type and enter into your own personal denim experience!”.