Apple vs. Braun.

In the 1960′s, a man by the name of Dieter Rams was the head of product design at Braun in Germany. His modernist/functionalist approach to design led to some of the most forward thinking, minimalist products in history.

When we first watched Gary Hustwit’s ‘Objectified’ documentary, we were quite surprised to hear that Dieter Rams’ favourite designer working today, is none other than Apple’s Jonathan Ive.

If you look back at the work of Dieter Rams, and then have a look at the products that Apple have released since Mr. Ive rescued them in the mid 90′s… it’s pretty clear what a huge influence Rams’ Braun products had on Jonathan.

Some of the Braun products from the 60′s look almost identical to current Apple products. The Calculator application on the iPhone for example, is an EXACT copy of a calculator that Rams’ designed for Braun in the early 60′s.

We rate Jonathan Ive very highly and think that Apple produce the most cutting edge products of today. Were not saying that Ive is unoriginal, but it would be nice if more people knew about the man who inspires him.

Here are a few more examples of Dieter Rams’ awesome work highlighting some of the similarities between Braun and Apple products, and his great design philosophy that a lot of people could learn from:

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

Braun Atelier TV and Apple iMac 24″.

Braun T1000 Radio and Apple PowerMac G5.

Braun T3 Pocket Radio and Apple iPod (first generation).

Braun LE1 Speaker and Apple iMac.

Dieter Rams and Jonathan Ive products compared.